5 Ways To Improve The Look Of Your Social Media

We are seeing a constant evolution of boundaries being pushed to get the edge on your competition and their social media. As a company specialising in this field, we wanted to share our thoughts!

1. Engaging On Social Media

Regularly posting isn’t the only way to keep your account active and engaging; Social Media is a tool that allows you to react to comments, share your thoughts and even speak directly to your audience. It is the perfect platform to interact with your current and future customers; engaging helps optimise the retention side of your customer life cycle. Retention begins with satisfying a consumer’s needs, caring for them and cultivating that relationship; interacting with customers online heightens your popularity and develops that essential client relationship. Stay active, post regularly and interact with your audience!

2. High Quality And Relevant Images

When potential customers scroll down social media, often, they can be captured by imagery. It’s a fact that images get more traction on social media; where relevant, you should always aim to post the appropriate imagery. You may be a company that can use real-life imagery to get across your message, but if not, you always have the option to use creative graphics to convey your messages, a lot of the time, Infographics can have the same effect. Infographics are a way of visually representing information or data creatively.

The most significant aim you should have with your imagery is to ensure high-quality images. The better the quality, the better they will look; the more professional you look toward that potential customer. Luckily, with our technology today, you don’t need a big budget to create high-quality imagery.

3. Create Brand Guidelines

What are brand guidelines? A series of clearly defined rules that outline how your brand is represented through your marketing. Your brand is an essential asset to your company, and having guidelines protects the brand values you work hard to gain by supplying comprehensive instructions. Consistency between all platforms is ideal as this is how your customers recognise you.

4. Choosing The Right Platform For Your Business

Which is right for me? Why are there so many platforms out there? Is Linkedin only B2B? The questions go on regarding choosing the platform for you and your company. Take a step back, and think, who do I want to see my brand? There are many ways to look at this, whether looking at your current customer base or creating a customer persona; try considering who you attract at the moment and how you want to expand.

Once your audience is defined, take a look and think about who you are as a company. Think about why people choose you; what are your KPIs? These factors will help you find the right platform; where Linkedin is predominantly B2B, it has a powerful ad platform. And where you think Facebook and Instagram are B2C, consider the huge audience that uses both daily – could one of these be the MD of your ideal client?

5. Automate Your Social Media Posts

There are many reasons to use a scheduling tool, but for us, the simplicity of being able to pre-plan, schedule posts for optimal times and have all of your platforms in one place is our favourite.

To Conclude

Overall, we all understand the ever more importance of Social Media as it grows bigger and better. We are now seeing it become the mainstream for advertising. The endless possibilities of going viral or posts seeking more than just a fixed target audience is something you can’t get with anything else. Remaining professional and active helps with your brand’s image, and when these are done well together, you have an excellent recipe for a successful campaign.

Are you looking to improve your brand’s presence on social media? At Northern Media, our team of specialists gives you a chance to have a strong presence. We will design a Social Pack that meets your company’s brand guidelines, create a monthly content plan for your social media and provide an in-depth analysis of how the campaign is performing. If this sounds good to you, contact our team today!

Contact us today to discuss how you could improve your social media!