Whitehall Group’s Website Redesign and Social Media Overhaul
Founded in 2011 by Richard Mattison and Jane Davies, Whitehall Group emerged with the aim of transforming the self-invested pension sector. With their extensive experience, Richard and Jane sought to introduce a personal touch and modernise the industry’s administrative processes. The company has seen significant organic growth and has received numerous accolades along the way.
What We Did
Our mission was to redesign the Whitehall Group website with a focus on enhancing user experience and showcasing the team’s expertise. The key elements of the redesign included:
- Emphasising Benefits and Success Stories: We highlighted the advantages of SSAS pensions, underlining their emotional impact and featuring real-life success stories. This approach was intended to resonate with end-users and potential clients.
- Visual and Functional Enhancements: Strong imagery and videos were integrated to capture attention, while improvements to site speed and mobile responsiveness ensured a seamless experience across all devices. Additionally, we made content and contact forms easier to manage for the Whitehall team.
- Contemporary Design: We implemented a modern, engaging design to serve as a dynamic ‘shop window’, encouraging users to explore further and get in touch.
- Content Management: The new site was designed with flexibility in mind, making it simple for the Whitehall team to create, update, and delete content as needed.
In addition to the website redesign, Whitehall Group also engaged us for a comprehensive overhaul of their social media presence. This involved updating graphics, profile and header images, and enhancing their bios to better communicate their services.
We worked closely with their team to establish a collaborative approach, which led to a substantial increase in engagement metrics.
Results
Social Media Performance (April 2024 to July 2024):
- Facebook Post Impressions: Increased by 25.4%, reaching 6,801 impressions.
- Organic Reach: Improved by 23.7%, reaching 2,334 users.
Website:
- User focused customer journey
- Consistent improvements in traffic and overall user behaviour
- Improved site speed, bounce and engagement rates etc. across desktop, mobile and tablet devices
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