Boosting Enquiries with a Multi-Channel Digital Strategy
Founded in 1989, Multi-Turn is a family-run business spanning three generations, rooted in traditional values and committed to delivering exceptional service. Over the past 30 years, they have built an impressive reputation as the South’s leading timber staircase manufacturer. Multi-Turn’s elite industry knowledge and skilled joinery result in premium-quality products every time. Specialising in serving single property developers, mid-size and high-volume projects, as well as joiners and architects, Multi-Turn has become a trusted partner across the building industry, providing bespoke staircase solutions that enhance projects of every scale.
Seeing the need to keep up with market trends and boost their growth, Multi-Turn looked to us to help step up their marketing. They set out with a clear goal: increase inquiries from key customer groups, which include single property developers, mid-sized project managers, and large developers.
What We Did
To boost Multi-Turn’s presence online, we rolled out a comprehensive strategy focusing on both social media and email marketing. This approach aimed to showcase their exceptional staircases and directly engage their target markets.
Social Media Campaign
- LinkedIn: We put a lot of effort into enhancing Multi-Turn’s professional image on LinkedIn. By sharing updates about their achievements, customer testimonials, and completed projects, we were able to strengthen their industry reputation and keep them connected online.
- Instagram and Pinterest: These platforms were ideal for highlighting the visual aspect of Multi-Turn’s work. We regularly posted high-quality images of their staircases, which not only attracted attention from architects and developers but also drove significant traffic to their website.
Email Marketing Campaign
- Our email campaigns were tailored to address the specific challenges faced by our target audiences e.g. single property developers and large-scale developers. We included useful blog posts in our newsletters that offered advice and solutions, keeping Multi-Turn top of mind and reinforcing their role as industry experts.
This well-rounded approach ensured that all elements of Multi-Turn’s digital marketing worked together seamlessly, effectively boosting engagement and increasing customer inquiries.
Results
Our strategy of combining targeted social media content with solution-focused email campaigns has been highly effective in driving business growth and strengthening industry connections.
- Social media efforts on LinkedIn, Instagram, and Pinterest boosted web traffic and engagement.
- Email campaigns kept potential clients engaged, leading to more inquiries and keeping Multi-Turn top of mind.
- This approach not only improved online visibility but also solidified Multi-Turn’s reputation as a leader in staircase solutions.
As a result of these efforts, multi-turn achieved:
- £260,000 in new business from developers in 2024.
- £3,500,000 in new deals influenced by marketing sources since March 2024.
- £1.3 million in won work during this period, directly attributed to marketing-driven efforts.
These results highlight the tangible impact of our marketing strategy, positioning Multi-Turn for continued growth and success in the industry.
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