Social Media to Increase Brand Awareness for Microform
Based in Wakefield, West Yorkshire, Microform are dedicated to supporting business and organisations with the digital management of their documents, physical materials and archives. As a family-run business with proud Yorkshire roots, the Microform team is focused on serving professional businesses and heritage organisations across the UK.
Microform initially approached us to develop a strategy that will support their future growth plans, with the ultimate aim of increasing the volume of inbound enquiries from key target sectors.
Part of the marketing plan was to improve the performance of the LinkedIn marketing campaigns.
What We Did
Microform provide a range of niche digital solutions so initially we spent time with the Microform team to get to understand the business and how they work, gaining an in depth knowledge so that we could ensure the social media campaign performed.
Microform were specific about which sectors they wanted to engage with and target so we created a social media strategy that would target their typical customer profiles on LinkedIn.
Using LinkedIn, we were able to build Microform’s profile, brand awareness and credibility by developing creative and informative content based around company, technology and industry related news.
The campaigns focused on audience growth and engagement with content based around Microform’s proven track record, experience and quality, as well as using relevant graphics and animations.
Results
Microform consistently see great results on LinkedIn:
- Regular interaction and results on social media through industry related company pages and profiles
- Raised the profile with key decision makers in key sectors which has resulted in more interest and enquiries
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