Festive Marketing Ideas for Your Business

The festive period is generally seen as a joyous time filled with good will, excitement and anticipation for when you will see the first Christmas advert of the year on TV. Christmas and New Year is a great time for businesses to ramp up their marketing activity, whether it is to reflect on the past year with a strong and engaging message or to promote new products and services coming up in the year ahead.

We have come up with three helpful Christmas marketing ideas that your business can implement over the festive season.

Run a Christmas Social Media Campaign

People will likely be spending much of their time during December browsing social media, so why not take advantage of this and run your own Christmas social media campaign. This could include product or service-related content with a festive overtone to push for end of year sales.

Using bright, relatable content such as photos of your newly decorated office, Christmas jumper day and Secret Santa handovers will help to humanise your brand whilst helping your followers get into the Christmas spirit.

Choosing the correct social media channels for your campaigns is important, as not every channel is suitable for every business. If you are unsure of which ones to use, read our overview on ‘which social media platforms are right for your business?’.

Send Out Christmas Ecards

Christmas ecards offer an eco-friendly and engaging alternative to traditional paper cards and is a fun way to contact your clients and prospects over the Christmas period. For those who are not as digitally savvy you may be asking “what is an ecard?”. An ecard is a digital alternative to a traditional paper-based greetings card and is usually sent via email. Ecards are a great way for businesses to wish their customers well in a sustainable and cost-effective way.

There are many websites that can provide you with generic ecards, but it may be worth investing a little more in a branded Christmas ecard which can then be personalised and sent using an email marketing tool. This will keep your brand in the forefront of your clients and prospects minds.

Create Christmas Content for Your Website

Most of the time your website is the first thing that a customer or prospect sees. Depending on the nature of your business, it could be a great time to create some light-hearted Christmas content for your website to attract audiences. You could also consider giving your website a festive make over by using traditional colours like red and green and adding subtle snowfall effects.

Alternatively, you could do a round up on the past 12 months and the successes of the business, as well as outlining what you have in the pipeline. Highlighting exciting new products or services you’ve got coming up in the new year is not only a positive way to end the year but will also help give your content a lifespan that extends beyond the Christmas period and remains relevant for months to come.

If you’re looking for more advice on how to maximise your marketing potential over the festive period and beyond, we’d be happy to help.

Please contact Northern Media today via our website or by calling us on 01924 367 105