How AI And Automation Can Help You Manage Your Workload

When you’re swamped with work, it often feels nearly impossible to take time out to learn something new. For instance, learning JavaScript could significantly benefit your career, but finding the time for it might seem out of reach.

I heard the most wonderful example on why it is so important to set aside time out to learn new skills, which can greatly enhance your ability to perform your role at a higher standard in the future.

Imagine your daily working life is a game of table-tennis, where you’re constantly focused on returning the ball. Now, picture a large pile of bricks at your feet. Every so often, you pick up a brick and place it on the table, which may cause you to miss a couple of shots – but that’s okay.

You continue playing, occasionally picking up another brick and setting it on the table. Once again, you might let a few balls slip by, but that’s okay too.

If you persist in playing while steadily building up the pile of bricks, eventually, you’ll have a constructed a wall that returns every ball for you. At that point, you can set down your paddle – as you no longer need to be consumed by “busy” work. The wall you’ve built now handles it, freeing your time up to focus on other things.

The example illustrates just how effective AI & Automation can be if you allow it to perform certain tasks for you so you can focus your attention on other activities.

For example, this whole article was written by AI whilst I did my weekly food shop! That is a joke of-course (!)

AI And Google Ads

AI has significantly enhanced Google Ads making the platform more effective for advertisers. Below are some examples of how AI is contributing:

Smart Bidding

Automated Bid Optimisation: AI-powered algorithms automatically adjust bids in real-time during ad auctions. By analysing vast amounts of data, including user behaviour, device type, and time of day.
Conversion-Based Bidding: AI models predict which clicks are most likely to lead to conversions and adjust bids accordingly, helping advertisers get most out of their budgets.

Ad Performance Analysis And Insights

Automated Insights: AI provides advertisers with automated insights and recommendations on how to improve campaign performance. This includes identifying trends, flagging underperforming ads, and suggesting optimisations.
Attribution Modelling: AI helps in accurately attributing conversions to different touchpoints in a user’s journey, providing a clearer picture of what strategies are working best.

Creative Assets

AI features are now available to help you build a wider range of high-quality creative assets that will drive performance. Generative AI image editing which will soon expand to all campaign types with improved capabilities like adding, removing and replacing objects within an image.
Google partners with creative platforms like Canva, Smartly & Pencil. Typeface will also be joining the fold. This allows Google Ads Managers to create and upload assets seamlessly, on one platform.

AI & automation in Google Ads can enhance every aspect of the advertising process, from bid management and ad creation to audience targeting and performance analysis, making campaigns more effective and easier to manage.

Although AI & automation is useful, we recommend consulting with experts before paying for any form of advertising. If you require any assistance with your current marketing efforts, get in touch with our team today.

Ready to up your marketing game? Let’s get started!