How Social Media Affects EEAT

Have you heard of Google’s EEAT (experience, expertise, authority and trust) guidelines for SEO? Let us break it down for you:

Experience

Quality content often demonstrates your business’s experience with the subject matter.

Expertise

Search quality raters must determine whether authors have topical expertise. Do they have the knowledge and qualifications to give reliable information?

Authority

This refers to your overall reputation in your industry.

Trustworthiness

This is the most important part of the EEAT model and encompasses all of the above into one key factor.

So, Where Is The Connection Between SEO And Social Media Here?

The use of social media helps with the ‘trustworthiness’ factor of EEAT. Here’s how:

Consistency

Showing you’re consistent on social media builds brand awareness. How many times have you clicked on a dormant social media page and wondered whether the company was legitimate as a result of that?

Followers

Having a decent number of followers, or page likes, makes people trust your business. People are more likely to assume a business is credible if others are following your page.

Content

Content can support all factors of EEAT. An example of this is showcasing the experience the team has, relevant achievements to support authority, and qualifications to support expertise. More fun content, such as team activities, builds trustworthiness as it shows the people behind the brand. I’m sure you’ve heard the term ‘people buy from people’- well this is definitely true!

If you’d like to find out more about how Northern Media can elevate your social media presence, get in touch with the team today.

We hope this helped you in your social media journey!

Need more help with your social strategy? Contact us today or call 01924 367 105