Are TikTok Videos Appearing In Google Search?

If you haven’t heard of it by now, where have you been?!

The video-sharing app Tik Tok has well and truly taken the internet (and Gen Z!) by storm. With its quick, engaging videos and personalised algorithm, users don’t have to wait long to see an endless feed of videos suited to their interests.

Interestingly, though, short-form videos from TikTok now seem to be showing within Google SERPs. This is especially intriguing – especially after Google released internal data that suggests 40% of Gen Z use TikTok as a search engine.

But what do these changes mean for SEO? And how can businesses use Tik Tok to target Gen Z?

Tik Tok Videos Appearing In SERPs

If you’re searching for information on Google, chances are you’re expecting a list of websites with maybe the occasional featured snippet, right?

While that’s still the case, there’s a new type of search engine result infiltrating our SERPs – the Tik Tok video.

And while it’s easy to dismiss the video-sharing app as something that ‘isn’t for your business’ or ‘not important’ – the fact of the matter is that if you’re wanting to target Gen Z, you’ll need to use Tik Tok to help you do so.

What Does This Mean For SEO?

Put simply, with Tik Tok videos being extremely short form snippets of information, and studies showing our attention spans are getting shorter rather than longer, businesses are going to have to compete to grab and hold users’ attention more than ever.

The Risk (And Rise) Of Misinformation

With more and more people using Tik Tok as a means to gather information, the risk of misinformation spreading is ever-increasing.

It’s a lot easier to recognise a credible website than it is a Tik Tok account, and so it’s vital that businesses are positioning themselves as an authority in their sector when using Tik Tok to gain the trust of their audience.

Using Tik Tok To Target Gen Z

With over 60% of Tik Tok’s users being Gen Z, the app can be a lucrative tool for businesses looking to target this generation.

Hashtags Are Key

Sure, you want to target Gen Z, but out of those users, who would you like to target specifically?

Adding hashtags to your videos is key to ensuring your content gets seen by the right people!

Engage, Engage, Engage!

If you think your content is boring, it probably is!

With Tik Tok users being able to swipe to the next video in less than a second, it’s absolutely crucial to ensure your videos catch (and keep) their attention.

Use Trending Sounds

There’s been a few instances now of previously unknown songs going viral as a result of Tik Tok.

Using trending sounds can make your content much more likely to appear on users’ ‘for you page’ – as in, their personalised homepage full of videos tailored to them.

The Conclusion

Ultimately, Tik Tok has seemingly completely taken over the market when it comes to targeting younger generations, and it’s showing no signs of slowing down.

By adapting your content strategy to include Tik Tok specific content, you’re massively boosting your chances of targeting audiences such as Gen Z with engaging, informative, and entertaining short videos.

Contact us today to discuss how you could improve your social media!