What We Did

Despite being experts in their respective field, Servaclean realised that they faced the challenge of their website underperforming and not reaching its full online potential. Their web presence needed a significant boost to showcase their bar solutions to a broader audience across the UK.

Recognising the untapped potential, Servaclean partnered with Northern Media to revitalise their online strategy and improve digital performance. Our primary focus areas included SEO, web improvements and email marketing.

Results

All of these implemented strategies yielded impressive results for THS Textiles:

• 23.5% Increase in Traffic: From 2023 to 2024, THS experienced a 23.5% rise in traffic, demonstrating the success of our SEO initiatives.
• 40% Increase in Enquiries: Website form submissions increased by 40% in 2024, reflecting a higher level of interest in THS’s products.
• 63% Growth in Engagement Rate: The improved user experience resulted in a significant 63% increase in engagement in 2023, which positively impacted THS’s online presence. This momentum continued into 2024, with engaged sessions rising by 35%, demonstrating the lasting effectiveness of the website enhancements in retaining visitor interest.
• Top 10 Keyword Positions: THS now ranks in the top 10 for key terms such as ‘textile products’ and ‘industrial fabrics’, significantly improving their visibility in the market. Additionally, there has been a marked increase in rankings for niche product terms like ‘silicone fabrics’ and ‘glass fabrics’, broadening their reach and relevance to potential customers.

SEO Overhaul

We conducted a comprehensive SEO audit to identify opportunities and key areas for improvement. Implementing strategic changes, Servaclean witnessed a remarkable 25% increase in organic sessions over the past 18 months. This surge in visibility contributed significantly to their online reach and market presence.

Web Enhancements

Understanding the importance of a user-friendly and informative website, we revamped Servaclean’s online platform. This involved adding greater explanatory content to showcase their expertise and extensive range of solutions. The result? Monthly web conversions doubled over a two-year period. The website is now not just a digital presence but a powerful tool driving new business and growth.

Email Marketing Excellence

Incorporating an effective email marketing strategy, we engaged potential clients and kept Servaclean visible and relevant. The personalised approach resonated well with the audience, facilitating better connections and increased interest in Servaclean’s offerings.

Results

The transformation speaks for itself:

• Organic sessions have 25% increase over the past 18 months
• Monthly web conversions have doubled over a two-year period. Almost all new business is now generated through the website.
• 1st page ranking has been achieved for all types of commercial bar design, solidifying Servaclean’s position as an industry leader.

Servaclean’s journey from an under performing online presence to a thriving digital hub is a testament to the power of strategic marketing interventions.

By combining SEO, web enhancements, and email marketing, Servaclean not only strengthened its online exposure but also positioned itself as the first choice for businesses seeking innovative and efficient bar solutions. The results speak volumes – a successful collaboration that maximised visibility, increased conversions, and propelled Servaclean to the forefront of the commercial bar industry.

“Northern media have been looking after our website and marketing requirements for around 4 years now.  Their professionalism and work ethics are excellent. I would definitely recommend Anthony and Northern Media to look after a company’s marketing needs.”

Deana Roberts