Website and SEO strategy for Frontline bathrooms

Objectives and What We Did

Frontline Bathrooms approached us because they felt their existing website was outdated and didn’t reflect their brand ethos. They wanted a new site that prioritised user experience while creatively and functionally showcasing their business.

We identified that their new website needed to be redeveloped so it could support a number of their key objectives. The focus was on creating a visitor-centric experience that caters to all audiences – end consumers, tradespeople and merchants alike. The goal was to develop a platform that not only enhances the Frontline Bathrooms brand but also drives new business enquiries for their nationwide merchant and retailer network. A key priority was showcasing their extensive product range while highlighting the quality of their services, all within an easy-to-navigate, user-friendly interface. Throughout the process, we worked closely with the Frontline team to gain a deep understanding of their strategy, products, brand, and culture, ensuring the final site truly reflects what makes them unique and supports their long-term objectives.

Results

Since the website launch, followed by the SEO campaign, the client has been averaging 25 enquiries per month through the site’s contact form. All traffic sources have drastically increased compared to the same period last year, with organic search emerging as the number one traffic source, highlighting the success of the SEO work and new site launch.

“When looking for a digital agency, we were immediately drawn to Northern media. The team’s passion and enthusiasm to work with us was exactly what we wanted and their knowledge and expertise in working on similar scale projects made them the perfect partner for us.

The process was really straightforward and they were always on hand to help and support us. “

Hayley Bowman (Head of Maketing)