JB Engineering Website & SEO Strategy
JB Engineering are specialists in electrical and mechanical engineering, providing tailored solutions across the water, utilities, and industrial sectors. Their services cover design, manufacturing, installation, and maintenance, with a strong reputation for technical expertise and reliability.
With JB Engineering’s reputation for reliability and technical expertise firmly established offline, our role was to ensure their website matched that standard and enhanced their visibility online. By building a clearer, optimised structure, we were able to showcase the breadth of their services, improve search visibility for key sectors, and create a platform that supports their long-term growth.
Objectives
As an existing client, JB Engineering approached us with concerns that their website no longer reflected the scale or professionalism of their business. While we had already been working together to improve SEO performance and increase brand awareness through social media, it became clear that a new website was essential to support their ongoing growth. Their previous site was outdated, did not effectively showcase their capabilities, and performed poorly in search rankings, limiting their online visibility.
What We Did
The project began with a subtle yet impactful brand refresh. Our design team updated the existing logo, creating a more refined, modern, and visually appealing version that remained aligned with the core identity of JB Engineering.
Following this, we continued to build their digital presence through an SEO strategy and targeted social media activity, laying the groundwork for the next stage – the website redevelopment.
The objectives for the new website were clear:
- Deliver a professional, user-friendly platform that reflects JB Engineering’s growth and expertise.
- Ensure the website is fully optimised for search engines, with the technical foundations required to support long-term improvements in keyword rankings and online visibility.
Initial Results
Since launching the new website, JB Engineering has seen significant improvements in keyword visibility, with key search terms beginning to rank where their previous site had struggled. The refreshed branding and modernised web presence now accurately represent the business’s reputation, technical capability, and ambitions for the future.
With a clearer structure and optimised service pages, the business has already seen strong improvements:
- Organic sessions up 17%
- Total users up 11%
- New users up 16%
The new site is now ranking for services JB Engineering had little to no visibility for before, including commercial rewiring, electrical control panels, low voltage switchgear, industrial pipework installation, machine repairs and more.
They now hold top 3 positions for 4 new keywords, and top 10 positions for 17 new keywords – a clear sign that the improved structure and targeted content are driving measurable results which will continue to improve over time.
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