Website, SEO & Social Media for Anglo Stainless in Dewsbury
Anglo Stainless needed an easy-to-use website that would truly represent their business and their excellent customer service. The re-design needed to include their comprehensive range of products where users could easily access the information they needed, place enquiries and find out technical information.
What We Did
The website was developed to be accessible, simple and easy for the user to find the relevant info across all platforms, together with having an easy to use CMS that allows Anglo Stainless to update information, news and products. In addition, although the site does not accept payments, the website has been developed to be easily turned into an e-commerce site if the client needs to.
Results
After having launched the website, Anglo Stainless have seen consistent improvements in traffic and overall user behaviour. Key product pages have grown in engagement month on month and new pages have increased in traffic quickly following SEO best practice. The overall site bounce rate has also significantly dropped.
- Page View increased to over 6000 on average per month Monthly
- Users increased from under 500 to over 1500 a month
- Bounce rate reduced by 10%
- Organic traffic increased from 200 sessions to about 800 sessions a month
- User focused customer Journey
- Web Enquiries doubled and company monthly turnover exceeded Yearly targets
Ongoing Results
Once the site was launched, we implemented a digital marketing campaign based on ongoing SEO work and social media management.
seo
- Now rank for over 200 specific keywords
- Year on year growth in organic traffic and web enquiries
- Improved performance over key competitors
- Growth in specific product markets
social media performance
- 600% increase in LinkedIn reach
- Growth of LinkedIn Page to over 2500 followers
- Quantified orders through LinkedIn, leading to repeat customers
- Increased customer communication and touchpoints
- Reigniting lapsed clients
- Improved Brand awareness and profile