Driving Growth with Linkedin & Content Marketing 

What We Did

We designed a tailored approach that focused on LinkedIn training, improving Chiorino UK’s overall social media activity, and creating regular blog posts to engage their audience and showcase their expertise. These blogs have been used to assist in prospecting as well as nurturing their existing customer relationships 

Linkedin Training and Strategy

• We provided Chiorino’s team with LinkedIn training to optimise their profiles and create more engaging content, ensuring they could effectively connect with key industry decision-makers. 

• The training helped Chiorino build a stronger professional presence, increase their visibility, and engage more effectively with their network, strengthening their position in the belting solutions market. 

Social Media Campaign

• LinkedIn and Twitter: We focused on enhancing Chiorino’s presence on LinkedIn and Twitter by sharing the same posts across both platforms to maximise reach. 
• We shared a mix of content, including industry insights, product updates, sector highlights, company values, and thought leadership content. 
• By leveraging Twitter’s quick updates and LinkedIn’s professional networking, we increased engagement and visibility within Chiorino’s target audience

Blog Content

• We developed and published a few blog posts each month for Chiorino, covering topics such as company news, industry news, and help & advice. These posts helped to position Chiorino as a thought leader in the belting solutions industry. 
• The blog posts engaged Chiorino’s audience, driving traffic to their website, and further establishing their expertise in addressing industry-specific challenges. 

Results

Our tailored social media strategy for Chiorino delivered impressive results, driving greater engagement and increasing their online visibility. 

• LinkedIn Performance: Over the past year, Chiorino UK achieved 70,000 impressions on their LinkedIn page, with 2,065 reactions to their posts. The team’s consistent activity and engagement helped foster stronger relationships with industry professionals. Furthermore, the staff have increased their individual profiles with thousands of views on posts that are reshared.  

• Content Engagement: The mix of industry insights, product updates, and advice boosted content engagement significantly. Chiorino’s blog received 1,612 sessions, demonstrating the effectiveness of their content strategy. 

• Follower Growth: Since we began working with Chiorino in 2015, the company’s LinkedIn page has grown from under 1,000 to over 3,600 followers, gaining 344 new organic followers just recently. This steady growth reflects the growing interest in their brand and expertise.