What We Did

Having worked with Excel Roller Shutters for over 10 years we have got to understand the business and industry very well.

They are on their 3^rd website now having acknowledged that the website needs to continuously adapt to the latest digital trends and user preferences.

We rebuilt the website with a more modern appearance, ensuring the imagery used was of high quality. We added more contact points and edited the content to better convey the brand and their values while encouraging people to get in contact. We also added more imagery across the site as the client felt that people needed to get a feel for what the product was like before they felt confident enough to get on contact.

Results

The previous Excel website had a strong ranking so it was important to not compromise this. Following the launch of the site, Excel saw an improvement in the site’s performance which led to a subsequent 200% increase in leads and the business turnover growing from £450K to over £1m in five years.

• New user sessions have increased by 14.67%
• Average website visit duration increased by 15%
• New site users increased by nearly 18%
• Site impressions increased by 76k
• Busiest ever year for the business with over 40% of total enquiries coming through the website

Ongoing Results

Northern Media have also managed the SEO and social media campaigns for several years with the ongoing campaigns playing a key role in the year on year growth of the business.

seo

• Organic Users up from 550 per month (2020) to over 1000 per month (2021)
• More commercial enquiries through the site based on significant improvement in rankings

social media performance

• Increase in enquiries and social engagement on social media.