SEO & PPC for Monster Mesh in Rotherham
The company were relatively new to marketing when we partnered with them but were keen to reap the many benefits of digital marketing, expanding their business, becoming more competitive, increasing sales and online visibility / exposure.
Monster Mesh were keen to attract customers of a larger size, specifically for orders of their key products, which would mean creating a targeted marketing approach.
What We Did
After discussing the company’s overall needs, we agreed that undertaking a PPC and SEO campaign would deliver the best return on investment.
Working with Monster Mesh, we identified event organisers and construction companies that matched their typical customer profile and, through the use of technical SEO and carefully selected keyword research, we developed a range of content that has enabled Monster Mesh to appear in relevant search traffic.
In addition, our initial audit identified a range of issues that needed to be resolved. This included removing duplicate content from across the website and making a number of UX changes to improve online conversions and enquiries.
As well as the organic campaign, we also developed a paid campaign that included Google Adwords (PPC) that were focused on supporting the seasonal trends of the market and displaying ads at the right time, to the right audience.
Results
The digital marketing campaign we implemented for Monster Mesh has seen the business go from strength to strength and here are some of the reasons why.
- Website page views up a staggering 78.18%, from 7,875 to 14,032
- Increase in their overall brand awareness, online exposure and revenue
- 35 keywords appearing on page 1 across all search engines
- Year on tear Turnover growth up by 50%
- Growth in Nationwide enquiries and increase in website enquiry percentage of total enquiries