What We Did

Our paid media team undertook a full audit of the account and detailed what had worked well and where improvements could be made. As the account was mismanaged by a previous agency, the Merchant Centre & Google Ads account were suspended which had to be resolved before work could commence.

Once the suspensions were lifted, we decided to launch the new Google Performance Max campaign focused on promoting Qualsafe Manikins & Defibs. The campaigns were created in such a way so that Google Shopping would be the primary focus of where budget would be allocated.

Results

Since we launched their shopping campaigns in March 2023, we have seen a significant increase in purchases for Manikins & Defibs.

During this period, we have worked closely with the marketing team at Qualsafe and have been able to secure more PPC work to help target other facets of their business.

In detail, the Performance Max campaign has produced the following results:

• Qualsafe covert at a rate of 3.65% compared with 2.55% prior to working with Northern Media
• On shopping, they receive the number one search results 22% of the time
• Google Ads campaign has generated over 200 additional sales since March 2023