What We Did

We embarked on a comprehensive analysis of Wood’s Packaging’s product range and identified seasonal trends in market demand. With this data in mind, we created targeted Shopping campaigns that were segmented by product category. This approach also enables us to allocate specific budgets that will grow visibility during peak times and conserve ad spend during quieter periods.

As our collaboration with Wood’s Packaging develops, we utilise Wood Packaging’s industry insights to refine the keyword strategies. Monthly consultations between their team and our Paid Media specialists allow us to refine our approach, continually optimising search terms for maximum performance.

Results

• Click-Through-Rate (CTR): Saw a notable 7.7% increase across all campaigns.
• Total Product Sales: Soared by an impressive 34.2%, signalling a robust rise in consumer engagement.
• Clicks: Experienced a 4.6% surge, reflecting heightened interest and visibility.
• Impressions: While witnessing a modest 2.9% decrease, this decline is strategic. By integrating hundreds of negative keywords, we refined Wood’s Packaging’s ad visibility, ensuring they appear exclusively in relevant searches.
• Conversion Rate: jumped up by an impressive 38.8%

Summary

Our campaign’s success is shown by the decrease in impressions. By carefully choosing search terms and using negative keywords, we’ve strengthened Wood’s Packaging’s presence in relevant searches. This has led to higher CTR, more clicks, and ultimately, more conversions. Our approach has not only boosted their online visibility but also increased their total sales significantly.