What We Did

Working with British Wool, we developed a comprehensive sitemap and technical specification document that detailed how the website would look, feel, and function.

The website re-design needed to cater more effectively with their key stakeholders and engage the four key audiences, these being farmers, consumers, traders, and ‘British Wool Learning’.

The website was developed to be accessible, simple, and easy for the user to find the relevant info across all platforms, together with having an easy-to-use CMS that allows British Wool to update information, events, and products.

Results

After having launched the website, British Wool have seen consistent improvements in traffic and overall user behaviour. Key consumer pages have grown in engagement month on month and new pages have increased in traffic quickly following SEO best practice. The overall site bounce rate has also significantly dropped across the whole site.

• Page views increased to 382,934
• Page users increased to 116,939
• Site speed reduced to 2.99 secs
• Bounce rate reduced to 61.12
• Average time on site up to 1:39 Mins