New Website for XL Joinery in Batley
Northern Media were approached by XL Joinery to redevelop their website as they wanted a site that was modern, easy to use, consumer-focused, and was able to generate leads for their stockists.
In addition, XL Joinery wanted to have a portal where builders merchants could check on stock inventory, download relevant information, and order marketing support including point of sale and brochures.
Working closely with XL Joinery, Northern Media devised a comprehensive specification document that was focused on functionality, design, and user experience. Traffic, enquiries, and growth targets were also defined at this stage.
What We Did
The website was built with the consumer in mind with the focus firmly on the user journey. Although XL Joinery do not sell direct to the consumer, the site was developed using an e-commerce logic, allowing the user to search and choose products before being able to configure their doors online before the site submitted the specification to the users nearest local builders merchant.
All enquiries were centralised in a bespoke lead management system that allowed XL Joinery to monitor all web enquiry data and generate accurate reports on products, merchant activity and sales.
In addition Northern Media developed a merchant system that allowed stockist to login and generate real time inventory levels of products.
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