About Social Media

Social media marketing is about showing up consistently, building trust, and creating conversations that matter. 

For B2B businesses, it’s a way to grow brand awareness, stay visible to your target audience, and share your story in a way that feels authentic. At Northern Media, we see social media as a valuable part of a wider marketing mix – working alongside your website, email campaigns and sales outreach to keep your business front-of-mind. 

Whether it’s sharing insights, celebrating wins, or showcasing the people behind your brand, social media gives you a space to build credibility and connect with your audience over time. It’s not about instant wins, it’s about growing a brand that your ideal clients feel they know, like, and trust. 

Through thoughtful planning, platform-specific content, and a deep understanding of your industry, we help you stay active, relevant – so when your audience is ready to act, you’re a name they remember. 

How We Do It

Planning

We start with a discovery call to understand your business, goals and audience, followed by an audit of your existing social presence where needed. Using data and insight, we create a tailored social media strategy and content plan designed to support your wider marketing objectives.

Content Creation

Once the direction is agreed, our team develops eye-catching visuals and scroll-stopping copy that reflects your brand and resonates with your audience. You’ll review and approve content in advance, ensuring everything feels right before it goes live.

Scheduling & Management

Consistency is key to effective social media. We manage scheduling and posting across the platforms that best suit your goals, maintaining a regular presence that builds engagement and brand recognition over time.

Reporting

Each month, we provide clear performance reports with insights, learnings and recommended next steps. This allows us to refine your content and approach continuously, improving results as your social media presence grows.


Watch

Why Choose Northern Media for Social Media Marketing

  • With over 15 years of experience, we support both B2B and B2C brands with thoughtful, effective social media strategies.
  • We don’t treat social media in isolation. Our strategies connect with your wider marketing activity, working alongside your website, email campaigns and sales outreach to maximise impact.
  • As a full-service digital agency, our designers, content specialists and account managers work together to ensure everything from visuals to tone of voice is aligned.
  • We set clear goals, provide monthly reports and insight sessions, and keep you fully informed so you always understand what we’re doing and why.
  • Plus, you benefit from constant trend-watching, a dedicated account manager, and free team training included in your monthly fee.

Why is Social Media Beneficial?

• Increase brand awareness
• Build trust with your audience
• Drive website traffic & conversions
• Establish industry authority
• Stay competitive
• Helps support your other marketing efforts 

Get in touch

Working With Partners

We regularly team up with design agencies, videographers, photographers, and internal marketing teams to make sure everything from visuals to voice is on point.

Every business is different. That’s why we build your social media strategy around you, your brand voice, your objectives and your industry. From one-off campaigns to full-scale management, we create a plan that works for you.

Platforms We Use

LinkedIn

LinkedIn is ideal for B2B visibility, helping you reach decision-makers and build professional connections.

Instagram

Instagram is perfect for visual-first brands, allowing you to showcase products, services and brand personality through engaging imagery and video.

Facebook

Facebook excels at community building, enabling you to connect directly with customers and foster engagement.

X

X (formerly Twitter) is great for trending conversations, giving your brand a voice in real-time discussions and industry updates.

Social Media Case Studies

Explore real results from real clients.

Social Media to Increase Brand Awareness for Microform

Microform approached us to develop a LinkedIn strategy targeting their key customers, building their profile, credibility and brand awareness with creative, industry-focused content.

  • Graphic Design

  • Social Media

Driving Growth with Linkedin & Content Marketing 

Chiorino came to us for help in enhancing their social media presence and training their team on best practices for LinkedIn.

  • Social Media

Boosting Enquiries with a Multi-Channel Digital Strategy

Seeing the need to keep up with market trends and boost their growth, Multi-Turn looked to us to help step up their marketing.

  • Email Marketing

  • Graphic Design

  • Social Media

Whitehall Group’s Website Redesign and Social Media Overhaul 

Our mission was to redesign the Whitehall Group website with a focus on enhancing user experience and showcasing the team’s expertise.

  • Social Media

  • Web Design

  • Web Development

  • WordPress
View all case studies >

Lets Get Started

Call us on 01924 367 105 or fill out our contact form below and a member of the team will be in touch.

Do you currently have social media?

Meet the social team

Mia

Social Media & Content Strategist

Mia is our social media and content strategist at Northern Media, creating engaging campaigns that boost brand awareness and deliver results tailored to your business.

Aalia

Digital Marketing Executive

Aalia is a Digital Marketing Executive skilled in social media management, blog writing, email campaigns, and design, dedicated to enhancing brand engagement and expanding reach.

Dom

Junior Graphic Designer

Dom is a highly creative Junior Graphic Designer with a focus on branding, social media, and email marketing design. Dom delivers engaging and effective designs that attract audiences across platforms.

Rory

Senior Digital Designer

Rory specialises in digital design; websites, branding and social media, creating intuitive concepts and compelling visuals that engage users and drive success.

FAQs

Social media marketing focuses on using platforms like LinkedIn, Instagram and TikTok to build brand awareness, engage audiences and support business growth through strategic, consistent content.

Social media helps keep your brand visible, builds trust with your audience, and supports your wider marketing efforts by reinforcing your message across multiple touchpoints.

We work across LinkedIn, Instagram, Facebook, TikTok and X (formerly Twitter), selecting platforms based on your goals and audience rather than a one-size-fits-all approach.

Engagement improvements can often be seen within weeks, while audience growth, brand loyalty and lead generation build steadily over the longer term.

What our clients say?

Let’s have a chat

If you need more help or want to get started, give us a call.

01924 367 105

Let’s have a chat

If you need more help or want to get started, give us a call.

Send us an email

If you need more help or want to get started, give us a call.

hello@northernmediauk.com

Send us an email

If you need more help or want to get started, give us a call.