What We Did

Upon partnering with BSP Hydraulics, we immediately recognised an opportunity to develop their online presence and align it with their extensive in-house services for maintenance and repairs.

Our approach included:

1. Website Optimisation
   Conducted keyword research to identify relevant terms for BSP’s services, including mobile hose repair and local service offerings. Restructured the website to improve user experience and search engine visibility.
2. Enhanced Service Pages
   Created dedicated pages for BSP’s mobile hose services, improving local SEO and increasing awareness of the new mobile teams.
3. Local SEO & Service Area Optimisation
   Focused on local search optimisation, making services such as ‘mobile hose repair near me’ and ‘hydraulic pump repairs in Normanton’ easier to find for local customers.

Results

Our efforts led to some impressive results for BSP Hydraulics:

1. Increased Local Traffic & Trade Counter Visits
   Year-on-year organic traffic grew by 32.9%, with more local customers visiting the trade counter, thanks to improved local SEO and visibility.
2. Mobile Hose Team Expansion
   The SEO campaign helped BSP’s mobile hose teams expand their service areas, further increasing local business and visibility.
3. Expanded Keyword Visibility
   BSP now ranks for a wider range of service-related keywords, boosting local leads and conversions.
4. Increased Engagement & Business Growth
   Engagement grew by 69.5% in 2023, reflecting the relevance of the improved website content and SEO strategy, contributing to BSP’s overall business growth.

Summary

In summary, we optimised their website for SEO, enhancing visibility for local searches and highlighting their mobile hose teams. This led to a 32.9% increase in organic traffic, a 69.5% rise in engagement, and more visitors to their trade counter, contributing to significant local business growth.