Background

THS Textiles has been a long-standing client of Northern Media. Our focus has been on strengthening their online visibility through a combined SEO and social media strategy designed to support long-term growth, improve engagement and help position THS competitively within the technical textiles industry.

By combining search-led content planning, ongoing account management insight and a clear social media direction, we have helped THS build a stronger digital presence that supports both visibility and enquiries across their specialist markets.

SEO strategy

Technical Analysis

Using Google Search Console, we conducted an extensive technical analysis to identify and address crawling and indexing issues across the website.

Keyword Research

We carried out detailed keyword research focused on THS’s niche market and analysed search engine results pages (SERPs) to better understand user behaviour, search intent and emerging opportunities.

Page Audit

We performed a thorough audit of each URL on the website, evaluating performance from a user experience perspective. This data allowed us to refine the sitemap, eliminate irrelevant pages and resolve indexation issues.

By optimising the website’s structure, we improved navigation for both users and search engines. Additionally, we strategically implemented keyword targeting to ensure alignment between user search queries and relevant website content.

Content Strategy

A major focus of the ongoing SEO strategy has been developing content aligned with THS Textiles’ core focus areas. This included:

• Planning blog content around relevant search terms and user intent
• Creating FAQs across product pages to support both user experience and keyword visibility
• Identifying product gaps through search data and client insight
• Creating new landing pages, including a dedicated TPU page after identifying clear demand that was not reflected on the website
• Reviewing existing Technical Guides to assess quality and identify missing topic areas
  
  

Strategic Account Management

Ongoing account management has played an important role in shaping THS’s wider digital strategy.

Regular analysis of incoming enquiries allowed us to identify:

• Which products were generating the strongest interest
• How customers were finding THS
• Which enquiry channels were performing best
• What products users were specifically searching for
• Supplier challenges and industry trends affecting demand

This insight helped inform both the SEO strategy and wider business opportunities for THS, allowing the team to focus on products and services that offered stronger competitive advantages within the market.

Social Media Strategy

We developed THS Textiles’ social media presence from the ground up with a focus on supporting visibility, brand awareness and search activity.

What We Did

• Built a clear and consistent visual style across platforms
• Developed content showcasing the industries THS works within
• Introduced more team-focused and behind-the-scenes content to humanise the brand
• Created social content designed to support wider search visibility efforts
• Focused on building engagement within niche industry sectors

Results

The combined SEO and social strategy delivered strong growth across THS Textiles’ digital channels:

• 44% increase in page views so far this year
• 13% increase in impressions
• 62% increase in engagement across social platforms, despite wider platform trends showing declining engagement rates overall

Summary

Through a collaborative and search-led approach, Northern Media successfully strengthened THS Textiles’ digital presence across both SEO and social media.

By combining technical SEO improvements, strategic content planning, ongoing market insight and a clear social media strategy, THS has increased visibility, improved engagement and strengthened its position within the technical textiles industry.