SEO Consultancy for Simpsons Beverages

What We Did

When we first started working with Simpsons, their website had very limited visibility online. They ranked for very few relevant search terms and as a result, generated almost no inbound inquiries. Their digital presence wasn’t supporting business growth or lead generation goals.

As a consultancy account, we worked closely with Simpsons Beverages’ internal marketing teams, with our Account Management and SEO specialists providing a clear roadmap to guide long-term growth. We developed and executed a digital strategy designed to improve organic visibility, drive qualified inquiries, and align marketing performance with their commercial objectives. Over time, the campaign focused on expanding keyword rankings and increasing organic reach, boosting the number of marketing-qualified leads that met Simpsons’ minimum order quantity criteria, and gradually refining campaigns to attract higher-value and international opportunities.

Results

The campaign has delivered consistent year-on-year growth in genuine, high-quality enquiries. In the past year alone, over 100 qualified leads were generated through the website – a significant transformation from the initial baseline of almost zero. As lead volume grew, Simpsons’ priorities evolved: what once counted as a “good enquiry” became the new baseline, with focus shifting towards larger, higher-value opportunities.

Next Steps

The campaign has now moved from prioritising enquiry volume to targeting value and scale, focusing on larger, more strategic opportunities both domestically and internationally. Simpsons’ online presence has become a key driver of its business growth strategy, supporting ambitions for sustained, scalable expansion in existing and new markets.