What We Did

With the help of Northern Media’s web team, we created dedicated landing pages for each location within East Midlands they were targeting. Furthermore, new pages were created for each service Spotless Cleaning offer relative to each location.

We then created an advertising campaign which mirrored the website. A customer searching for ‘commercial cleaning’ in Nottingham would go to the ‘Nottingham Commercial Cleaning’ page whilst someone searching for ‘office cleaning’ in Derby would go to the ‘Derby Office Cleaning’ page.

We also carefully placed negative keywords within the campaign to minimise the amount of customers searching for house cleaning services as this was a closely related term to the keywords we utilised in the Google Ads campaign.

Results

Since Summer 2021, Spotless Cleaning have repeatedly broken records they have previously set with the amount of revenue they have generated through Google Ads.

The Spotless Cleaning campaigns have produced the following results:

• Conversion rate in Q2 has increased by 14% compared with Q1 2023
• Adverts for Spotless Cleaning appear as the number one result on Google 73% of the time
• Phone calls, contact form enquiries & emails generated over 220 since March 2022