What We Did

• Technical Analysis: Using Google Search Console, we conducted an extensive technical analysis to identify and address crawling and indexing issues.
• Keyword Research: We carried out detailed keyword research focused on THS’s niche market and analysed search engine results pages (SERPs) to gain insights into user behaviour.
• Page Audit: We performed a thorough audit of each URL on the website, evaluating performance from a user experience perspective. This data allowed us to refine the sitemap, eliminate irrelevant pages, and resolve indexation issues.

By optimising the website’s structure, we improved navigation for both users and search engines. Additionally, we strategically implemented keyword targeting to ensure alignment between user search queries and relevant website content.

Results

All of these implemented strategies yielded impressive results for THS Textiles:

• 23.5% Increase in Traffic: From 2023 to 2024, THS experienced a 23.5% rise in traffic, demonstrating the success of our SEO initiatives.
• 40% Increase in Enquiries: Website form submissions increased by 40% in 2024, reflecting a higher level of interest in THS’s products.
• 63% Growth in Engagement Rate: The improved user experience resulted in a significant 63% increase in engagement in 2023, which positively impacted THS’s online presence. This momentum continued into 2024, with engaged sessions rising by 35%, demonstrating the lasting effectiveness of the website enhancements in retaining visitor interest.
• Top 10 Keyword Positions: THS now ranks in the top 10 for key terms such as ‘textile products’ and ‘industrial fabrics’, significantly improving their visibility in the market. Additionally, there has been a marked increase in rankings for niche product terms like ‘silicone fabrics’ and ‘glass fabrics’, broadening their reach and relevance to potential customers.

Summary

Through strategic collaboration and a tailored approach, Northern Media successfully transformed THS’s online presence, driving significant organic growth and enhancing user engagement. By optimising website structure, refining content, and implementing targeted SEO strategies, THS Textiles now enjoys improved visibility and expanded opportunities in their niche market, solidifying their position as a leader in the industry.