About PPC

Reaching your audience at the right time with the right message is what PPC is all about. Whether you’re looking to generate leads, increase sales, or raise brand awareness, we can help make every click count.

Good PPC isn’t just about bidding on keywords, it’s about using data-driven strategy, sharp targeting and creative ad campaigns that speak directly to your audience.

We manage PPC campaigns across Google Ads and Microsoft Ads, with a clear focus on ROI. Our goal is to make sure your budget is working hard to deliver measurable, meaningful results.

How We Do It

Onboarding

We learn about your business, customers and goals, whether that’s generating more leads, improving cost-per-click or increasing revenue. If you have existing campaigns, we audit performance to understand what’s working and where improvements can be made.

Strategy

We research keywords, competitors and platforms to create a data-led PPC strategy tailored to your objectives, audience and budget. This planning stage ensures campaigns are built around intent and measurable outcomes.

Campaign Build

We write compelling ad copy, structure campaigns for performance and set up accurate tracking from the outset. Where required, we also support conversion-focused landing pages to maximise results from every click.

Optimisation

PPC is not a set-and-forget channel. We continuously test, monitor and refine campaigns to reduce wasted spend, improve efficiency and deliver stronger performance over time.


Watch

Why Choose Northern Media for PPC

  • Over 15 years of experience delivering PPC success across industries and platforms.
  • Google Partner certified, with expertise across Search, Display, Shopping and Performance Max campaigns.
  • We combine creative ad messaging with precise targeting to reach the right people at the right time.
  • Transparent reporting and ongoing strategy calls so you always know what’s happening and how your budget is being spent.
  • Full integration with your wider marketing strategy, from SEO to web design and content.
  • Access to our advanced tracking tools, audience insights and in-depth reports.

Platforms We Use

Google Ads

Microsoft Ads

PPC Case Studies

Explore real results from real clients.

Optimising Wood Packaging’s PPC Campaign for Customer-Centric Growth

Wood’s Packaging partnered with us to manage their PPC campaign.

  • PPC

Google Ads for Spotless Cleaning in the Midlands 

After mixed results with PPC since 2016, Spotless Cleaning approached us to develop dedicated landing pages for each East Midlands location they were targeting.

  • PPC

PPC for Qualsafe in Bradford 

We partnered with Qualsafe to launch a brand-new shopping campaign to help them achieve a higher return on ad spend.

  • PPC

SEO & PPC for Monster Mesh in Rotherham

After discussing the overall needs of Monster Mesh, we agreed that undertaking a PPC and SEO campaign would deliver the best return on investment.

  • PPC

  • SEO
View all case studies >

Ready to Launch Your PPC Campaign?

Fill out our contact form and one of our team will be in touch to get started. 

Meet the Team

Ewan

Digital Strategist

Ewan is a digital strategist with over 10 years experience planning, executing and optimising digital campaigns across a number of channels. 

Anthony

Account Director

With over a decade of experience, Anthony builds client relationships, ensuring high-quality delivery and marketing success. He collaborates with teams to spot growth opportunities and achieve client goals.

FAQs

PPC stands for Pay Per Click is a form of digital advertising where you pay each time someone clicks on your ad. It allows you to appear in front of your target audience immediately on platforms like Google and Bing.

PPC costs vary depending on your industry, competition and goals. You control your budget and we work with you to maximise ROI and avoid wasted spend.

If you want fast, measurable results and the ability to target specific audiences, PPC can be a highly effective part of your digital marketing strategy.

What our clients say?

Let’s have a chat

If you need more help or want to get started, give us a call.

01924 367 105

Let’s have a chat

If you need more help or want to get started, give us a call.

Send us an email

If you need more help or want to get started, give us a call.

hello@northernmediauk.com

Send us an email

If you need more help or want to get started, give us a call.